It’s Official: News Corp.’s Paywalls Are a Bust: Tech News «

DUH.

This looks even worse when you compare it to the total readership the Times and Sunday Times had before the paywalls went up, which according to Nielsen, was about 3 million unique visitors a month. In other words, after four months of selling its new paywall system, News Corp. has only managed to convince a little over one-and-a-half percent of its readers to pay something for the newspapers’ content — and has only been able to convert half of that already tiny figure into actual monthly subscribers. Meanwhile, the site’s overall traffic has collapsed by almost 90 percent, although News Corp. is painting this as a success.

via It’s Official: News Corp.’s Paywalls Are a Bust: Tech News «.

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