have you heard about the printed blog?
i’m not one to frequently spend a lot of rhetoric on companies or products, because i don’t think that’s why you read my blog. and i’m not connected with the printed blog other than to know a couple of the young women working there.
i am one to write about the things i find intellectually compelling and this is one of those things, because i’m a huge proponent of the idea that media will take a form that is quite a measurable distance away from the way it looks today. sure, change (in and of itself) is not a revolutionary idea and the way media is changing is not an undercovered topic at all, but innovative ways to leverage the value of real-time self-publishing to its readers could be a big part of the media solution, and this particular example is happening right in our backyard.
at the printed blog they’re going to be printing blog content to a hard copy publication which will be distributed to commuters in chicago and san francisco.
that’s your content republished in a “newspaper daily“, which in some ways as a blogger is kind of a no-brainer, but is quite certainly interesting.
(as they’re gathering content sources they’re giving stuff away…right now it’s a free flickr pro account, which i want. if you win it you’re welcome to give it to me.)
here’s what i find interesting about the printed blog…
as a blogger in the ‘artistic‘ sense i think it’s compelling that content will be read while someone’s not in front of their computer. the train ride to work and home again each day is unique and the way that people experience our currently ubiquitous daily, (the red eye), resembles the way people sit down with their coffee and blogsurf, but has a universality that blog reading doesn’t.
when the red eye showed up in chicago i can remember lunch conversations that started with “did you read leo ebersole’s stuff today? hilarious.” the red eye could be a common, definable experience for downtown commuters. the printed blog will bring a localized, but more importantly definable, reading experience to groups in certain areas of the city.
as a reader, i’m already in the crowd that finds blogs and twitter useful in a practical sense for news, current events, and commentary. not everyone would fall into that category, and i wonder if this publication will entice readers to endow credibility on it’s topical content.
will sports bloggers entice sports fans to pick up the printed blog for insight or news? will music bloggers offer something that the major publications don’t?
there’s no way to tell, of course, but when you consider the printed blog’s plan to offer a morning and afternoon version with unique and almost real-time content, you start to see ways in which the relevancy of an article might make it valuable to its readers…if the cubs made a blockbuster decision during the lunch hour you might get insightful local feedback from our city’s most knowledgeable sports bloggers on your train ride home, three hours later.
that’s never been done before.
so what do you think?
do you think you’d pick it up? do you think you’d participate if you’re blogging?
if you’re not a blogger, does this compel you?