Unsocial Cultivation


That’s what’s missing. Facebook. Twitter.

Right now everyone is clamoring over the battle today’s major technology companies seem to be fighting over tomorrow’s trends. It’s funny too, because none of them seem to be able to squash innovation, despite their best efforts. They buy Tweetie and Hootsuite just gets better. They buy Divvyshot and Picplz, Path, and Instagram show up.

What I think they forget sometimes is that they are still the sites we use every day.

They still anchor the internet right now. They have our attention.

I want Facebook to make it simple for me to put all my friends into Lists. They gave me Lists and then I presume they think I was going to go through a hundred Facebook records to get that shit in order. The ironic part is that I should be the guy who does that because I actually WANT those people organized, but it just won’t happen. Facebook raised a boatload of cash, and, if I was spending that money, a bunch would have been spent on letting half a billion people organize the platform they’d decided to manage their digital social lives on.

Facebook and Twitter, most notably, but not alone, make it incredibly difficult to cultivate the communities we’ve built on their platforms. They’re focused on growth. They make it easy to add, hard to delete, and even harder to organize whomever’s become a part of our communities.

Go try and organize your 1000+ Facebook friends into Lists. On Twitter, go try and unfollow a couple hundred people that you can’t remember even following in the first place.

I would say I’ll wait while you go try those two things, but you won’t be back for a few hours and you’ll probably throw your laptop through the window so I’m really not all that confident that you’ll be back at all.

Oh, and Google…you’ve finally let me manage my many email accounts out of one login, but I have a few Google profiles that should have been merged, and I still can’t use YouTube because I deleted the account attached to my daily email account and I’m not willing to log out of my email inbox to share or favorite a music video. I usually go find it on Vimeo if I want to share it with my friends. Did you hear that? I actively go find a video I’ve already seen on your competitor’s site because you SUCK.

Give me my Facebook friends by location, and let me blanket categorize them. Give me my Twitter follows, archived by month, or at the very least give me a quick way to trace them from the beginning. Most of my first follows aren’t around any more, and I don’t have two hours to scroll that far. Google, sort out profiles and YouTube, and integrate cultivation features into GMail…let me

For such massive databases to make it so hard to manage your data on them is inexcusable. They’re quite literally encouraging all of us to keep starting over. Unfollow everyone. Unfriend everyone. Start from scratch.

Come ON.

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