That last sentence says it all…I keep meeting food brands who want Facebook fans more than anything else, despite having zero idea as to why.
Its kind of weird, isnt it? You have to “like” a brand to complain about them? Sure, its just nomenclature, but its important to know and understand that the majority of people probably have no idea what it actually means when they “like” a brand on Facebook and what happens after that. This is not some uncommon rarity either. In fact its becoming more and more commonplace, as brands seem to be that much more interested in getting people to like them on Facebook than getting them into their own loyalty program or trying to build a direct relationship with them.